Artificial Intelligence Powered Beauty Start Ups Proven HelloAva

By 2024, the global beauty industry will be worth $863 billion. However, the beauty products industry has reached saturation due to continuous innovation and exponential growth in beauty products. Therefore, you must have a magnificent product or idea to stand out from the crowd.

Woman touching her face
Photo by Verdict on Twitter

Personalized skincare and makeup is one trend that has been cutting through stacks of compacts and mountains of creams.

In the skincare and cosmetics industry, personalization is how brick and mortar stores make a profit. They are a haven for beauty product fans who can sample products and seek advice from in-store experts. Even online shoppers who prefer to shop from the comfort of their own homes had to make the trek to the nearest beauty supply store.

Many companies recognized the importance of incorporating these in store services into their online stores early on, and personalization is the beauty industry's future. As a result, they have incorporated technology to help make online shopping less of a gamble and more of a personalized experience comparable to brick and mortar stores.

Let's take a look at how and which beauty companies have partnered with AI, as well as what innovations some of the domain's startups are working on.

Which Companies Are Pioneering the Use of AI in Skincare And Cosmetics?

FOREO's AI Facial

Cleansers remove dirt, oil, dead skin cells, and any traces of pollution or makeup. You may wonder why your skin requires the assistance of AI for simple cleansing.

One key distinction between cleansers and face washes is that cleansers, in addition to cleaning your skin, have a specific objective or focus. As a result, it is critical to find a cleanser that meets your skin's requirements.

FOREO launched 'LUNA fofo for all the consumers who were lost and were staring at a row of products dumbfounded, not knowing their skin's needs.

The LUNA fofo is an AI-powered cleaning device. FOREO's creators believe that the more you are aware of your skin, the better you can care for it. However, because our skin is constantly changing, so are our skin needs. LUNA tracks and responds to various factors affecting skin health, such as climate change, diet, water intake, and an optimized complexion, and provides real-time readings.

After LUNA performs its analysis, you will receive a "made-to-measure" routine for your specific skin type. After that, the study and results are available in the FOREO app.

This analysis is used to create skincare programs tailored to your skin's needs, including customized intensity and duration for your key facial zones. The cleanser also has a T-Sonic feature that removes oil, dirt, and makeup residue from the skin. It is recommended that users analyze their skin every two weeks.

FOREO is a Swedish company that prides itself on using technology to make life easier. While their background isn't solely in beauty and wellness, they have won numerous awards in that field.

Dior's Artificial Intelligence Beauty Assistant

Dior's AI assistant will appeal to you if you miss the personal connection and insight that comes with shopping in a physical store.

Dior Insider, a service launched by Dior, provides customers with product information and a personalized skincare and cosmetics solution. Users are able to access it through Facebook Messenger, where they must answer a set of questions.

Before making their next purchase, the chatbot asks users if they are premium users who get access to exclusive tutorials, makeup tips, and product samples.

Dior Insider employs amusing emojis and GIFs to enhance the fun and interactive experience.

Christian Dior is a French luxury goods company named after its founder.

The Voice-Enabled Beauty Assistant From Estée Lauder

If chatting with a bot seems too difficult for you, help is only a holler away.

Estée Lauder and Google have collaborated to make personalized skincare solutions easily accessible via Google Assistant.

"OK Google, can I speak with the Estée Lauder Nighttime Expert?" For Google Home owners, a conversation with Google Assistant is initiated, allowing them to find a nighttime skincare routine most suitable for their skin needs.

Aside from the skincare routine, one can learn application techniques at an Estée Lauder counter.

One of the world's first female entrepreneurs Estée Lauder founded the company. Since then, the company has expanded to over 150 countries.

Virtual Beauty Assistant By Coty

Coty's collaboration with Amazon Echo Show, Amazon's Echo device with a screen, combined the power of voice-controlled AI with visuals.

Coty took advantage of Amazon Echo Show's AI, voice control, and visual capabilities.

Echo's 'Let's Get Ready' experience provides users with video tutorials offered by Coty that they can follow at home.

The collaboration between Coty and Amazon Echo also allows users to receive suggestions based on events. For example, do you have a party coming up? Alexa may recommend a dress for the occasion ahead of time (if sync with the calendar is allowed).

And, because this is advanced AI, you won't get any generic, run-of-the-mill suggestions. Instead, your looks will be suggested based on specific characteristics, such as hair color, eye color, and skin tone.

It also provides a diverse range of looks thanks to Coty's many beauty brands. Users can also search for quick tips, how-tos, and products to add to their shopping list.

One of the world's largest beauty companies - Coty, with three divisions: Consumer Beauty, Luxury Beauty, and Professional Beauty. They specialize in mass cosmetics and hair styling products, prestige fragrances and skincare, and salon owners and professionals.

COVERGIRL, Calvin Klein, Max Factor, Rimmel, Wella Professionals, Marc Jacobs, Hugo Boss, Gucci, Sebastian Professional, and OPI are among the 77 brands owned by the American multinational corporation.

Color Matching Makeup Bot From Sephora

Finding the right shade for your skin is one of the most difficult aspects of online shopping. This is the most common reason people avoid purchasing cosmetics online.

Sephora created the Color Match for Sephora Virtual Artist to address this issue. This, like Dior, is a chatbot that can be accessed via Facebook Messenger.

The bot starts the conversation by saying, "Send me any photo. I'll pick up the colors in the photo to find matching lip shades." Users can share an image from their gallery in the chat by selecting it from their gallery. The image could be anything from a lipstick image they liked to a dress they intend to wear.

The bot will then display a list of lipstick shades that are the most similar. These recommendations are based on the wide range of cosmetic brands available at Sephora stores.

The bot service does not stop there. The bot then uses AI imaging to show users how the shade would look on them. They can then purchase the shade online or schedule an in-store consultation.

Also, the feature is available in the Sephora iOS and Android apps and Facebook Messenger. Customers can use the app to get instant lip, eyeshadow, and cheek color matches by pointing a camera at them.

Sephora has 430 retail stores in America. Over 2,300 locations in 33 countries since its inception in Paris in the early 1970s. Sephora has become a leading international beauty destination with a curated selection of brands. Aside from shopping, the company provides makeup trials and tutorial classes.

AI Beauty Advisor at Revieve

Revieve elevates personalized recommendations to new heights. Through their proprietary AI-powered selfie analysis, the company provides advice based on 68 different factors, such as eye bags, redness, and wrinkles.

When a user uploads a selfie, the platform performs a detailed analysis and recommends products and treatments.

Revieve also provides Health, Beauty, and Wellness products, services, and treatments to beauty brands and digital retail providers.

Which Cosmetics Startups Are Using AI?


TroveSkin is a skincare app that goal to provide users with answers to two questions.

Are their skincare products effective?
Which skincare products are best suited to them?

TroveSkin analyzes and manages skin using artificial intelligence. The app detects skin issues such as pores, wrinkles, and pigmentation with a user-submitted selfie.

TroveSkin calculates a skin score based on the analysis, which considers wrinkles, pores, pigmentation, and skin texture.

Aside from skin analysis, users are recommended beauty products that are best suited to their skin type. The app also tracks skin progress, allowing users to see how their skin has changed over time and determine whether their new personalized skincare regimen works for them.


By combining skincare solutions with epigenetics, EpigenCare brings a genuinely unique approach to the beauty market.

The study of heritable changes in gene expression is known as epigenetics. It does not involve any modifications to the underlying DNA sequence. Instead, genes are controlled by epigenetics. The environment, diet, exercise, aging, disease, chemical exposure, and social interaction can impact epigenetics. Over time, this can cause genes to be silenced (inactive) or expressed (active).

EpigenCare applies its epigenetic knowledge and expertise to provide personalized skincare solutions.

They have identified a proprietary panel of genes that serve as epigenetic markers and the strongest skin quality indicators such as aging, moisture retention, elasticity, and so on through extensive research.

In the meantime, a list of skincare product ingredients that affect the skin, as mentioned above, quality indicators, is compiled.

Their algorithm pulls up the best compositions of the necessary ingredients based on one's skin quality profile to epigenetically reverse or slow down any negative states in one's skin.

EpigenCare offers an at-home personal epigenomics test kit called SKINTELLI to provide such analysis. It assesses the DNA methylation levels of genes involved in key skin quality factors.

It collects samples from your skin and analyzes them using non-invasive adhesives.

Once the skin analysis is completed, the accompanying app recommends a list of products from brands ranging from luxury to affordable and successful to a boutique that would be best suited for the user's skin.

EpigenCare is a New York-based company founded by EpiGentek, a well-known epigenetics research organization.

Other Cosmetics Startups Utilizing AI

There is a long list of startups attempting to harness the power of AI in the cosmetics industry. Some of them are listed below:
Ansatz AI
Beauty By Design
Wanmei Yidong
Perfect Corp


The beauty industry is using technology to "facelift" itself. Many cosmetics and skincare companies collaborate with technology companies to better serve their customers. However, according to a report, most luxury brands cannot bring their concierge services into the digital age.

As a result, it is critical for businesses in this highly profitable, competitive domain to embrace technology and cater to customers who have access to greatly personalized products at the tip of their fingers.