Bots in Social Networks, a New Reality Or a Global Problem

This spring, Elon Musk intended to acquire one of the world's largest social networks, Twitter. However, at the last moment, he decided that he would be ready to make a deal only if there were no bots left on the platform.

A mobile phone's screen with the Twitter icon in the middle.
Photo by Brett Jordan on Unsplash

Unfortunately, now this is a problem not only for Twitter, but for all other social networks. Bots fill the spaces and interfere with an objective assessment of the number of audiences in accounts. Today we will talk about how bots affect social networks and are they evil or our new reality.

Huge Number of Bots

Of course, the presence of this technology does not mean that it is bad and that social networks are coming to an end. There are many bots that help large communities and bloggers automate responses to messages and speed up the process of making transactions with clients.

However, there is a problem associated with those accounts that are created in order to create the appearance of a real audience. They usually appear when influencers and companies buy Twitter followers on unscrupulous websites that take money and provide substandard services.

It is quite easy to distinguish such accounts from real people. They exist only for quantity and do not show any activity. If the service was more expensive, then bots can participate a little in the life of the account and perform some actions, but as a rule they leave the same type of comments. A common feature is an empty profile without a lot of personal photos and a strange account name.

So that you do not fall into such a trap, we recommend that you buy real Twitter followers on professional services that guarantee you honest cooperation. If you want to promote your profile and not become a victim of scammers, then contact only time-tested specialists.

Based on the fact that bots often help to optimize the work of large communities and give a good start to new bloggers, we can say that this technology is not absolutely harmful and can be beneficial for social networks.

How to Deal With Bots

As a rule, public administrators block fake accounts manually, but this takes a lot of time, so sometimes they connect moderator bots that help block unnecessary activity.

All programs that analyze profiles and conclude whether a person is real or not are paid. Oftentimes, budding influencers and smaller companies don't have the money to provide full protection against bots.

Ordinary users who develop their personal blog can only complain about specific comments in order for the platform to consider this application and block fake profiles. You can also ask your audience to submit complaints to speed up the process.

While there is no single solution to this problem in social networks, each user is struggling with it himself and only eliminates the consequences. Unfortunately, the technology now looks almost perfect because the usual mechanisms designed to recognize deception cannot cope with it. Most likely, it will take at least a few years before a system appears that allows you to accurately distinguish real profiles from fakes.