Audrey Hepburn looking for love in “Breakfast at Tiffany’s” played a significant part in the collective imagination of Tiffany & Co.'s branding. Its fantasy played on the heart strings of many. For almost 60 years, Tiffany & Co. has constantly brought a sense of reality to its jewellery lovers, supporting every milestone of the Tiffany woman through her life. Having spent decades defining its status as the ultimate purveyor of jewellery for the young and influential, this year, Reef Krakoff is aligning his vision with its iconic brand message of love. Equal parts romantic and pragmatic, the new Tiffany True engagement ring celebrates the next milestone of the Tiffany woman through the concept of modern love.
Whether it's through the different stages of a relationship or by societal standards, Tiffany & Co. celebrates love in its many guises while highlighting the sheer diversity of its consumers. In a collaboration earlier this year with Renell Medrano, Tiffany & Co. showcased a series of photographs featuring diverse couples. “I wanted to show a unique and different side of love — a realness and vulnerability that is unfiltered,” Medrano said.
Dressed in the new collection of rings and bracelets symbolic of commitment for the new generation of lovers, T Singapore explores the unique love language between two local couples, each with a distinctive love story that transcends the traditional meaning of love.
As a leader in the luxury jewellery industry, Tiffany & Co. has not only defined the standard of excellence but extended its influence in sustainability through responsible mining. For the full story, click here.
Videographer: Tung Pham / Photographer: Gan Kah Ying
Creative Director: Jack Wang
Producer: Gregory Woo
Hair: Hong Ling using Kevin Murphy
Makeup: Zoel Tee using Laura Mercier
Location: Andaz Singapore
On Chew and Sng: Tiffany T True 18k rose and yellow gold narrow ring, $1,350 each; Tiffany T True 18k rose gold wide ring, $2,150; Tiffany T True 18k rose and yellow gold narrow bracelet, $7,650 each; all others from Tiffany T collection
On Lim: Tiffany True platinum engagement ring, price on request; Tiffany T True 18k white gold narrow ring, $1,350; Tiffany T True 18k gold narrow bracelet, $7,650; all others from Tiffany T collection; on Ong: Tiffany T True 18k white gold wide ring, $2,150.