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On Set | Arcade Ambition with Chanel

By T: The New York Times Style Magazine

The many facets to “Gabrielle” 
- “Everyone called her Coco but her real name was Gabrielle.” 
- Chanel’s new handbag and Karl Lagerfeld’s mischievous wink to the founder of the House.
- A tribute to Coco Chanel’s penchant for championing women’s freedom and freedom of style.
- A symbol of beauty with practicality, and strength with elegance.
- A must-have statement piece for strong, beautiful, and independent women everywhere.

With Chanel's "Gabrielle" bag, Karl Lagerfeld renews the distinctive codes of the brand and perpetuates the history of a House: a beautiful tribute to its founder who always put comfort and women’s freedom at the heart of all her creations.

Fitted on a rigid thermoformed base, the main body of the bag is extremely light and ultra-supple: this contrasting structure gives it perfect stability and enables women to find their belongings with ease. In tune with the search for comfort advocated by the founder of the House, it hugs the silhouette, moves with the gait and never hinders it. Its adjustable strap comes with a double chain interlaced with leather in both golden and silver metal. An original detail that allows for three different ways of wearing it: either over the shoulder, across the body or both at the same time, with the chain going over one shoulder and then diagonally over the other. It thus adapts to the wearer’s character, situation or mood. 

Crafted from aged calfskin with a quilted body and a smooth base, in black or white unicolours or bicolours (black/white, navy/black, beige/black), Chanel's "Gabrielle" bag comes as a hobo version, itself available in three formats, a backpack, a large shopper and a supple purse contained in a rigid half-case. This purse exists in numerous versions: in addition to the leather version there’s black python and also vibrant shades of yellow, pink, red, blue and aqua. The lining is a garnet-hued cloth, the ultimate reference to the first-ever bags created by Gabrielle Chanel. 

Director: Anue Studios
Creative Director: Jack Wang
Producer: Gregory Woo
Hair & Makeup: Manisa Tan
Music: Sun - Thunder love
Special Thanks: DECK