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Brand To Know: A Womenswear Designer’s Positive Colour Psychology

By Guan Tan

 
Felicia Yap
 

Over Christmas in 2015, Adelyn Putri was over at a friend’s place, painting a mural in the bedroom of a little girl. The few days span of painting called to mind an early dream Putri had when she was small. The 37-year-old recounted, “It reignited my desire and passion to fulfil my childhood dream of becoming a designer.” 

Putri was trained in Fashion Marketing and Management, “at what used to be called Raffles LaSalle International Fashion Design School,” she added, scoffing at how old that made her feel. Afterwards she joined the mobile technology industry. The decisive incident over Christmas drew her back to fashion. 

Felicia Yap
 

Shortly after, the Singaporean launched her own womenswear label, Nude Femme. By nude, she meant the literal colour, and the figurative ease in one’s skin. “It began with my love for all things nude…nude is [a tone] that works on any skin tone, and it’s truly an everlasting colour palette that will match and complement just about everything.” And the name refers to an imaginary woman – femme who is easy in her own skin, and fiercely confident. 

Felicia Yap
 

She’s realised that fashion plays a socio-historical role in cultures, “I have always been fascinated by the history of fashion, since it’s one of the things that defines us as a civilisation along with our culture and traditions. It shows our roots and how we have evolved over time.” And Putri is optimistic about the progress women’s fashion has witnessed. 

With her own label, Putri hopes her designs to pivot around the natural beauty of the female form, “my creative concept, [is] to keep things simple by embracing softness and a clean-cut final product.” 

Felicia Yap
 

Her colour concept – naturally – varies on the softer hues of nude. She is most inspired by colours, particularly the emotional effects colours may have on its viewer, “I am inspired by the psychology of colours and how they can affect our mood in nearly every way. Colours have been scientifically proven to have an impact on our emotions, and I think utilising these concepts in my designs has really inspired me.” 

Felicia Yap
 

For her ongoing cruise collection, Putri’s colour palette was designed to “create an uplifting, relaxed mood.” She wanted to have a positive impact on her wearers’ emotions. “I used lemon yellow pastels, cream chiffons, blush pink silks, contrasting them with classic monotones and [metallics].” 

Felicia Yap
 

Nude Femme is but a member a wider trend of fashion start-ups that seeks social responsibility, and is mindful of its consumers’ general wellness – and in Putri’s case, through sanguine colours. 

Nude Femme is available here.